The “Novelty of Philos SA Automobiles” was created in 1912 in Lyon. Known as good touring cars, Philos were used by the French army during World War I as liaison vehicles.
W.R. Morris was a bicycle agent in Oxford, England. He founded the company “W.R.M. Motors Limited” in October 1912. The first automobile presented under this heading was an “Oxford Bullnose” which existed in the limousine class and sports coach class.
Delaunay-Belleville was a luxury French automobile brand created in 1904, which built very high-end vehicles. The same year, a new automobile that was both sublime and fairly expensive was presented at the Paris Salon. It was the so-called best automobile in the world and was above all valued for its silent motor and discreet elegance.
Marius Berliet was born in 1866 within the Croix Rousse industrial quarter of Lyon. He built his first single cylinder engine in 1894 and his first automobile in 1895. During World War I, Berliet as well as other French engineers built trucks such as the CBA, the truck that was to become emblematic of the “Voie Sacrée”.